BOLD
SIMPLICITY
Design & Storytelling
About
Bold simplicity cuts through noise. It removes what is irrelevant and brings the true essence up front, from words to visuals.
I help brands communicate across audiences with speed and precision. With Brazilian roots and European experience, I move fluidly between cultural contexts. That constant shift sharpened my ability to read rooms and switch codes, while keeping the strategy clear. My work spans global agency campaigns and independent ventures, with a hands-on approach that moves fast from decision to delivery.
Agencies I have worked for:
Publicis • Leo Burnett • JWT • TBWA • Som Livre • Jive Records
Notable clients (through the above agencies) :
Philip Morris • Nestlé • Nespresso • Shell • Nissan • HSBC • Fortinet • ETSI
The Work
Selected projects. Clear thinking, clean outcomes.
AI ✦ Body & Skin realism
AI ✦ Food & Beverage
AI ✦ Characters Design
AI ✦ Image Restoration
AI ✦ 3D Model Rendering
Legacy Portfolio (Pre-AI ✦)
The Process
How the work moves.
DECODE
CALIBRATE
PERFORM
DELIVER
The Skills
I'm a hybrid by practice: creative direction, web, UI/UX, photography, and AI. That combination covers the full range, from framing the problem to shipping the assets, without losing coherence along the way.
The toolset is not the point. The outcome is. Each tool earns its place by improving speed, control, or quality, so the work stays sharp, consistent, and ready for real use.